Imagine this. A company has very promising and fashionable philosophies about customer service, integrity and trust. What are these glorious implications in the workplace? Nobody knows. Like beautiful footwear that doesn't fit, no one has been able to try them out. Many companies invest a lot of time and resources to develop corporate philosophies (corporate mission, vision and value statements) but employees don't buy into them because they just don't fit the actual job. In fact, some employees find these corporate philosophies loose and irritating. Why? Business owners need to have the best ones CEO!

In my years of helping business owners and professionals discover ways to grow their business, I've seen many who sat around waiting for rain. They would wait by the phone, hoping a prospective client would call or come to the business. Their attitude seemed to be a combination of passive hope and resignation. They hope someone will do business with them. They hope that others will initiate contact with them. They seem resigned to whatever business floated their way.

Others, including some of the most successful, took positive action "to make it rain". These are the ones who made calls, ran ads, got out of the office to make their own contacts. Through their activity, these business professionals created opportunities for new business. Business owners need to have the most motivated CEO!

The Chief Executive Officer (CEO) has the ultimate executive responsibility or authority within an organization or corporation. Although it is possible to have more than one CEO in a company, generally the job is not shared. It is feared that such an arrangement would create confusion within the organization about who is ultimately in charge. All other management reports to the Executive Officer.

The CEO usually reports to, and is a member of, the company's board of directors. The CEO may also be the chairman of the board or the company president in small businesses, but these roles are often separated in larger organizations, to prevent the company from becoming dominated by a single personality, and to prevent a conflict of interest against the owners (the shareholders).

In the United States this is a title used by the highest authority within most businesses, regardless of their actual size. In other English speaking countries (most notably countries in the Commonwealth of Nations) the term is used mainly in publicly traded corporations, and in privately held companies the term Managing Director is much more common.

Unlike the chairman, the CEO selects his own team to work with. He/she has the right to hire and fire, which means that he/she has the opportunity to pick a team that will function.

By comparison of CEO with CFO as strategic business partner and statutory duties under SEC and Sarbanes-Oxley Act, both are equal ranking top executive and separate posts. For larger corporations, CEOs and CFOs often hold MBAs or the Juris Doctor (J.D.) degree.